The Advantages Of Buying In-Store

The Advantages Of Buying In-Store

The Internet is a wonderful thing, but is it the right choice for purchasing your homes furniture, décor and design details? E-commerce is growing faster than any other retail sector, however, the need for brick-and-mortar retailers aren’t extinct; it simply holds a different value in a customer’s eye.

The Internet is a wonderful thing, but is it the right choice for purchasing your homes furniture, décor and design details? E-commerce is growing faster than any other retail sector, however, the need for brick-and-mortar retailers aren’t extinct; it simply holds a different value in a customer’s eye. 

 

Most consumers, myself included, like to buy familiar, branded items online. These products have qualities that do not differ from what you already own to what you expect to receive. There is a likelihood that unfamiliar items will need to be returned if bought without seeing and feeling it in person, outweighing the convenience of buying online. 

 

As a customer enters a retail environment they have already proved their willingness to give something up. This could be their time, the money and effort it takes to travel to a store and the energy required to interact – this decision is made because they believe there is some unique “payoff”. These customers have the luxury of a tailored experience and leaving a store with exactly what is needed in the moment, or the tools to make that decision in the future. 

 

When you see something online, there is always the chance it will turn up different to what you had pictured in your mind, this is often very prevalent to home furnishings. When you shop at local stores, unlike online shopping, you get to touch the product, pull drawers, sit on the couch, choose your finish and buy only after you are sure of buying. A computer or phone screen doesn’t let you do that and sometimes you need to replace your product purchased online. Colour is an especially difficult choice to make from only a virtual image, each computer, phone and TV screen is calibrated differently, and you will never really know if it’s the right colour until it’s in your home.  

 

Nothing compares to the experience of physically touching merchandise. Many studies have even stated that touching things that we love before buying them results to a physical effect like a euphoric state. Shopping should be a feel-good experience, hence the term “retail therapy”.

 

Visiting a physical store also gives an “adventure” kind of feeling and elevates the sense of satisfaction in discovering rare finds or great bargains. Working with talented sales associates allows for human contact, creating a bond between seller and buyer, initiating trust and guarantee. This can make most customers feel good about a purchase. Best of all, customers can either take home their purchase the day they bought it, or trust in a custom, tailored product selection that will be created especially for them.

 

Shopping has been a part of our lives since the dawn of time. Whether you choose to use the conventional method or the virtual one, as a customer, due diligence is still the best way to be safe while spending your hard earned money. For me, the opportunity to talk with a knowledgeable sales person in any retail environment will always supersede shopping online.

 

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